EXECUTIVE TEAM

Jeff Branco
Founder, CEO & CTO
Jeff’s first Wine Spectator Top 10 and 95 Parker in the region and his vision helped Justin Winery grow their business 400 percent and led to the largest winery acquisition in Paso Robles history. His passion for helping people discover their personal wine taste led Jeff to found Blendkraft. Jeff created our company’s patent-pending technology so that every person can tailor wine to their taste in real time wherever Blendkraft machines are available.
BOARD

Justin Baldwin
Founder Justin Winery
Justin Baldwin founded JUSTIN Vineyards & Winery in 1981, turning 160 acres in California into a renowned wine estate. His dedication to quality placed him among the world's best, earning accolades like "Wine Hero of the Year." To enhance his brand's future, he sold it to The Wonderful Company, boosting its market presence. Baldwin continues as a board member, applying his expertise to guide the brand's strategic growth.

Cornel Catuna
VP BJ's Wholesale, Retired
Cornel is a distinguished executive known for his strategic leadership in retail operations. At BJ’s Wholesale Club, Inc., he excelled as the Executive Vice President-Club Operations, steering the company to success through operational excellence. His prior roles include pivotal positions at Helzberg Diamonds and House2Home, where he significantly improved operations and customer service. With a career foundation at Lowe’s and May Department Stores, Cornel's expertise in team leadership and strategic execution contributes greatly to Blendkraft's product development and market growth.

Pat Goldman
Employment Attorney
Pat Goldman, an esteemed Bay Area employment attorney with over three decades of experience, is a Yale and UC Hastings Law alumna. Recognized as a "Super Lawyer" and holding an "AV Preeminent Attorney" rating, she was named 2023's Trial Lawyer of the Year by the Marin County Trial Lawyers Association. Her extensive legal expertise and ethical commitment significantly contribute to our board, ensuring our workplace policies promote fairness, inclusivity, and respect.